Skip to content

I Build Systems That Shape
Human Experience.

Where AI, storytelling, and real-world behavior converge.
Revenue systems. Experience design. Intelligent infrastructure.

Ryan C. Grulich, wearing dark-framed glasses and a tweed jacket, photographed against a black background.
Reel

See It In Motion.

Live entertainment, brand experiences, and AI-driven systems — a decade of building things that hold rooms.

What I Do

Three Systems. One Outcome.

01

Revenue & Growth Systems

Business development, market expansion, and deal strategy that scales. Building the architecture behind sustainable, high-velocity growth.

Market expansionDeal architectureRevenue operations
02

Experience Design

Live environments, customer journeys, and behavioral optimization. Designing moments that convert attention into action.

Live environmentsJourney designBehavioral systems
03

AI + Technology Integration

Computer vision, real-world automation, and intelligent infrastructure. Making physical spaces think, adapt, and respond.

Computer visionSmart infrastructureProcess automation
Proof

Numbers Don’t Negotiate.

$5B+
Transaction Ecosystems Architected
Parking & mobility infrastructure
50M+
Annual Customer Touchpoints
Physical experience environments
15+
Years Building at Scale
Revenue, experience, technology
3
Industries Disrupted
Entertainment, mobility, AI

These aren’t vanity metrics. They’re the result of systems designed to compound.

Let’s discuss your numbers →
Select Work

Built. Shipped. Proven.

Live Entertainment + Technology

PNTA & #SeattleLives

What

Led Pacific Northwest Theater Associates as CEO through Covid-era disruption — restructuring a 150+ person organization while founding #SeattleLives, one of the first live event streaming services in the US.

Impact

Generated in excess of $40M for stakeholders within the first 12 months of Covid shutdowns. Recognized by Connect magazine as a pioneering live event streaming service. Doubled department revenue as Business Development Manager upon arrival.

Why It Matters

Proof that operational discipline and creative innovation aren't opposites. When the industry went dark, we built new infrastructure and kept stakeholders whole.

Brand + Experience + Media

Creepy Kingdom

What

Built a cult media brand at the intersection of theme park culture and editorial storytelling. Strategic partnerships with Disney, Universal, and Merlin. PR and experiential marketing for bespoke entertainment brands.

Impact

Grew a worldwide audience, launched co-branded campaigns with major studios, and developed an influencer network creating unique exposure opportunities. Produced original content including theatrical events and documentary film.

Why It Matters

A case study in turning niche obsession into a scalable media property — and proof that authentic brand voice commands rooms that ad spend can't buy.

Events

The Lady of the Lake

Award-winning feature documentary.

Poster artwork for A Warning to the Curious.

A Warning to the Curious

Live experiential event at the Georgetown Steam Plant.

The Real Poltergeist House

On-location event at the actual Poltergeist house.

AI + Intelligent Systems

Metropolis & KNW.

What

Director of Business Development at Metropolis — a SaaS disruptor in mobility, security, and fintech using computer vision, biometrics, and edge computing across $5B in annual transactions. Managing Director at KNW., launching a novel AI product using facial recognition for real-time audience sentiment analysis in experiential settings.

Impact

Championed Metropolis within themed entertainment and hospitality, driving cross-functional GTM across operations, legal, and deployment. Led North America/UK launch for KNW. — taking an AI product from concept to market across two continents.

Why It Matters

The future of experience isn't just creative — it's instrumented. AI that reads rooms, moves vehicles, and secures venues is the new infrastructure layer for live entertainment.

Philosophy

Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.

— Carl Jung

Why This Works.

I came up through live performance — where there are no second takes, no patches, no version 2.0. You either hold the room or you lose it. That training never left me. It became the lens through which I approach technology, brand, and strategy: ruthlessly present, relentlessly human.

The work I do now is the same work — just the stage is larger, the instruments more complex, and the audience harder to read. I build systems that hold rooms. That create momentum. That outlast the moment they were designed for.

The Architecture of Invisible Things

Most people fix what they can see. I work on what they can't — the underlying architecture of a system, the hidden grammar of a space, the unseen logic that determines whether something lives or dies. Every project begins with the question beneath the question.

Story as Structural Force

People don't move for data. They move for myth. The most durable brands, the most magnetic experiences, the most effective organizations — they all run on narrative the way cities run on water. I build the pipes.

Where the Physical Meets the Signal

The most interesting things happen at the threshold — where a body walks through a door and a camera reads intent, where a crowd becomes data, where a feeling becomes a system. That edge is where I've spent my career.

A Warning to the Curious
Social Proof

What Partners Say.

View on LinkedIn
Growth & Strategy
Ryan is the kind of growth partner every founder hopes to find. He brings sharp strategic insight, startup-level hustle, and a proven ability to turn ideas into scalable systems. Whether it's refining a business model, building a go-to-market plan, or unlocking new revenue channels, Ryan brings clarity and execution that move the needle fast. He's not just a consultant — he's a force multiplier for any entrepreneurial team serious about growth.

Connor Gray

Market Expansion Executive · NPA's 40 Under 40

Full recommendations available on LinkedIn.

Next Step

Let’s Build Something
That Actually Works.

If you’re serious about growth, experience, or intelligent systems — reach out.

If you’re working on any of these, we should talk:

Scaling a physical business into new markets
Integrating AI into real-world operations
Designing customer experiences that convert
Building systems that compound over time